Otec and pics.io There are many solutions to choose from when it comes to managing image, media and marketing collateral files which go into marketing automation and content creation workflows. Larger organizations can leverage an enterprise system, but most organizations need a simple cost effective solution. In many cases the next step is to look…

Why is Digital Asset Management (DAM) so hard to explain? We all grasp content. We spend significant portions of our days consuming content – at work, on our mobile devices, at home. Content speaks to us. Digital assets are misunderstood. They are the pieces which, when combined to create content, become a story. Alone, they…

Every organization needs a DAM system. Organizations vary greatly in size so often one of the first considerations is what platform to choose: SaaS/Cloud or on premise. At one time this would have been viewed as a very backwards way to approach your investigation of a solution. Consultants would tell their clients to look at…